The plaza adds some sex appeal

Sep 16, 2007

Keep Eloise out of the lobby.

The impish fictional resident of The Plaza might get an embarrassing eyeful now that the storied hotel-turned-part-condo has signed a deal to open a 564-square foot lobby store selling silky lingerie and sex toys.
TEDDY BARE Bringing sexy back.
The Myla store - opening its second Big Apple location is beloved by celebs like Sienna Miller and Kate Moss and sells everything from silk skivvies to $400 artisan-made adult toys.

Myla, expected to open in February, bills itself the world's first designer-sex shop, selling sex-life accessories including aphrodisiac massage oils and beauty products.

The Plaza store will sell $300 bra-and-panty sets alongside blindfolds and candles, said London-based CEO Daniel Gestetner.

Gestetner said he hasn't decided if the line of sex toys sold at Myla's other locations will be carried in The Plaza store - even though the $380 Tom Dixon-designed vibrator, shaped like a shoe horn, is sold out at their other New York location.

Racy items the Plaza store will certainly sell include nipple tassels and peek-a-boo bras. The label first came to prominence when the character Samantha wore a pearl G-string on a "Sex In the City" episode.